Beth Bombara and John Henry and the Engine at Atomic Cowboy, January 12, 2012
The Chevy Music Showcase launch party took place at Atomic Cowboy on Thursday, January 12, 2012. The following day, the mini-documentary TV series was to begin to air on the local CBS affiliate KMOV Channel Four. Powered by Chevy, the online community and TV program highlights our city’s original music artists in two-minute episodes, to be aired three times daily on Fridays.
The first episode featured Dear Genre. (Download their new song for free from the website listed in the footer of this article.) I spoke briefly with Dear Genre’s frontman Andre Cataldo about his thoughts on their placement in the series. He was excited and thankful. The group had battled for a spot on the Loufest festival and won. After that, they secured a spot for the first annual Rock U Fest, and Andre told me that it was through performing at that event that their group was discovered for this series. The concept is unique. It pairs up artists as they fellowship with each other, and it seems informative and real. It also captures live performance footage of each artist. Below is the first episode, in case you missed it:
A performance by Beth Bombara kicked off the launch party. She performed two sets, and in between performances there were give-aways of branded materials and gift certificates from local business establishments like Cicero’s and Killer Vintage Guitars. Full-size posters were displayed along the wall inside Atomic Cowboy of each artist appearing in the first season of the showcase. It was truly impressive. It is good to see everyone getting behind this sort of thing. It is my belief that you will see brands experimenting more with this idea in the near future, and I think that what Chevy is doing really creates a community feel. Below are a few pictures of Beth performing inside the venue, along with one of her songs that you can stream while looking at them:
Following Beth Bombara’s second set, Chevy Music Showcase producer Tommy Smeltzer invited everyone into the Foxhole, nextdoor to the lounge, and did some additional gift-giving. Next, John Henry & The Engine took the stage and went on to perform two sets of rock. Their next appearance will be at one of the venues that was involved with the series, Cicero’s in the Delmar Loop area. It will take place on Saturday, January 21, 2012. Below are a few pictures of John and his band playing at the Showcase launch, along with one of their songs that you can stream or download while looking at them:
I think it is great to see a brand invest in artists. It is also a plus to see many St Louis area publications including the RFT, Eleven Magazine and blogs like I Went To A Show and the St. Louis Musicians Unite music blog supporting this. It’s just a matter of time, as the word spreads, until more and more people will join in supporting St. Louis local talent, as a direct result of the Chevy Music Showcase.
For more information on the Chevy Music Showcase, check out their website and or follow them by liking their fan page on Facebook or following their Twitter account. Episodes air each Friday on KMOV-TV / Channel 4 between 6:50 – 7:00 am, 11:25 – 11:30 pm and 11:54 – 12:00 midnight.
Review by Christopher Davis
Vocalist of Ockums Razor